21m Africans shopped online in 2017: UNCTAD
(EBC; December 28, 2018) - According to recent figures from the United Nations Conference on Trade and Development (UNCTAD) approximately 21 million shoppers in Africa in 2017 helped drive a market valued at US$5.7 billion in sales.
“Digital entrepreneurship is growing in Africa, but at different speed in different countries. While comprehensive data are lacking on the extent to which African businesses are selling online,” stated the UNCTAD Nairobi Manifesto on the Digital Economy and Inclusive Development in Africa.
Kenya, Nigeria and South Africa are said to account for almost half of the e-commerce market in Africa, while Mauritius was highly ranked in the E-commerce Index.
“According to the 2018 version of UNCTAD’s B2C E-commerce Index, the African region lags the rest of the world in terms of e-commerce readiness. Mauritius, ranking 55th globally, is the highest ranked African country, while nine of the ten least prepared countries are in Africa,” the report noted.