The Honorary Consulate of Ethiopia to South Africa, Marsha Gabriel (PhD), disclosed that Ethiopia, the fastest-growing economy in Sub-Saharan Africa, is on the brink of a transformative economic renaissance fueled by comprehensive reforms and untapped resources.
In a recent discussion with EBC English Addis Dialogue, focused on Ethiopia's economic landscape, Gabriel emphasized the critical importance of bilateral relations and citizen empowerment as the country navigates through multi-sectoral reforms aimed at capital development. “With a population of 120 million and a wealth of natural resources, Ethiopia is poised to leverage its strengths to carve out a significant role in the global economy. Ethiopia stands out not only for its rapid economic growth but also for its rich history and cultural heritage. As the origin of coffee and a nation that has never been colonized, Ethiopia possesses a unique identity that can enhance its economic branding,” the Honorary Consulate of Ethiopia to South Africa, Marsha Gabriel, underscored.
Furthering the issue, Gabriel noted that the country's multi-award-winning airline and diverse talent pool are key assets that can attract international investment and partnerships.
The conversation began with an introduction to Ethiopia's ongoing economic reforms, which aim to improve macroeconomic stability and drive structural improvements across various sectors.
These reforms encompass financial stability, price regulation, and debt sustainability, essential components for fostering an environment conducive to investment.
Dr. Gabriel highlighted the importance of empowering citizens as part of these reforms.
She stated, "Empowered citizens are the backbone of our economic development. By focusing on citizen engagement and empowerment, Ethiopia can cultivate a skilled workforce that contributes to sustainable growth.”
The discussion also touched on the need for public-private partnerships to enhance economic growth.
In this regard, Gabriel emphasized that collaboration between the government and private sectors is crucial for unlocking Ethiopia's potential, particularly in agriculture and mining, two sectors with significant room for development.
According to her, despite its strengths, Ethiopia faces challenges in terms of global perception.
Gabriel shared personal experiences that reflect the negative stereotypes often associated with the country, expressing concern over how these perceptions hinder Ethiopia's ability to attract foreign investment and tourism.
"We need to improve the global perception and branding of Ethiopia," she stated passionately.
"It's essential to move away from negative stereotypes and showcase our strengths." Gabriel highlighted the importance of leveraging Ethiopian Airlines, cultural diversity, and coffee production as tools for promoting the country's economic potential.
The conversation also delved into Ethiopia's historical significance, and Gabriel, on the matter, noted that being the birthplace of coffee and having never been colonized contribute to a unique identity that can be marketed globally. "Our history is not just a narrative; it is a powerful asset that can help us stand out in the global market," she added.
“Ethiopia's vast untapped resources present an opportunity for substantial economic growth. With millions of tons of minerals waiting to be exploited and extensive irrigable land, the country has the potential to become a leader in agriculture and mining,” she emphasized.
Gabriel reiterated that Ethiopia's large population is not just a number but a diverse talent pool that can drive innovation and productivity.
"We must leverage our cultural diversity and academic achievements to enhance our global image," she said.