The Ethiopian Broadcasting Corporation (EBC) launched its mobile application today, signaling a move towards leveraging artificial intelligence to enhance its data capabilities and better serve the nation.

Worku Gachena (PhD), Director General of the Ethiopian Artificial Intelligence Institute, emphasized the app's potential during a panel discussion, "What is the role of digital media in building a strong nation?"

Worku asserted that combining EBC's existing data with the power of AI will propel the broadcaster to the forefront of the media landscape.

He highlighted data as a crucial element for competitiveness in the age of artificial intelligence, stressing that the app leverages technology to cater to the diverse information demands of its audience, offering customized content based on individual viewer preferences.

The EBC app will also support multiple languages, expanding its reach and accessibility across the country.

Worku, while acknowledging concerns about potential job displacement due to AI, urged Ethiopians to adapt to the changing technological landscape and prepare for new opportunities.

He lauded EBC's commitment to empowering its employees through training and development, enabling them to thrive in this evolving environment.

The new app represents EBC's commitment to using technological advancements to strengthen its role as a vital source of information and national unity.