By: Kassahun Chanie
In a groundbreaking announcement made during an exclusive interview with the Ethiopian Broadcasting Corporation (EBC) English News Desk, the Federal Democratic Republic of Ethiopia's Tourism Minister, Selamawit Kassa, highlighted the government's strategic initiative to enhance the country's tourism sector, directly tied to the much-anticipated opening of the Grand Ethiopian Renaissance Dam (GERD).
Minister Selamawit expressed enthusiasm about the initiative, underscoring a commitment to turning the dam into a significant tourist attraction that aligns with Prime Minister Dr Abiy Ahmed's vision for expanding Ethiopia's tourism footprint.
“With the official opening of the dam for public visitation, we aim to embrace the burgeoning interest in our remarkable landmark,” Selamawit stated.
She outlined plans for a systematic public registration process, emphasising the anticipated high demand among local and international tourists eager to experience one of Africa's largest infrastructure projects.
The Ethiopian government is actively seeking to stimulate private sector participation in this new tourism landscape, showcasing the natural wonders surrounding the dam, including the picturesque islands formed by its artificial lake, according to her.
To this end, government officials are promoting clusters of initiatives, particularly through incentives such as tax exemptions for water transport services, aimed at enhancing accessibility and convenience for visitors.
The comprehensive action plan shared by Selamawit includes essential items such as the facilitation of public visits to the GERD, coordination with Ethiopian Airlines for seamless travel logistics, and the organisation of a systematic registration framework to manage the influx of tourist interest. All these steps are designed to ensure that visitors can confidently explore and appreciate the dam and its surrounding beauty.
In an emphatic declaration, Selamawit remarked, “This is not merely about visits; it is about recognising and capitalising on the immense tourism potential that the GERD and its surroundings have to offer.” Promoting a vibrant partnership with the private sector, she urged stakeholders to engage in assessing the plethora of resources available, including the stunning islands encircled by the dam’s waters, which present unique investment opportunities.
In a related discussion, Tourism State Minister Sileshi Girma elaborated on the rise of agro-tourism across Africa, specifically mentioning innovative projects initiated by the government to blend agricultural experiences with tourism.
State Minister Sileshi noted the exciting interface between farmland tourism and water-based activities, emphasising GED’s (Grand Ethiopian Dam) expansive opportunities for development.
Sileshi highlighted the picturesque landscapes and recreational activities such as fishing, which are drawing tourists to the region. Plans involve the establishment of more resorts that aim to elevate the overall tourism experience, offering lodging, dining, and recreational amenities that cater to discerning travellers.
He stressed, “The exceptional geographic and cultural richness of the GED area is poised to become a beacon for agro-tourism, attracting significant foot traffic.”
Furthermore, he emphasised the burgeoning market for water-based tourism in the region, indicating the potential for activities ranging from boating to various water sports. Silesh conveyed optimism for the sector’s growth, firmly believing that the region’s natural allure will cultivate an exciting new wave of tourism throughout Africa.
As Ethiopia unlocks the doors to the GERD and its surrounding wonders, both ministers have expressed their eagerness for private stakeholders and investors to join this transformative journey, paving the way for remarkable economic growth and sustainable tourism development in the heart of Ethiopia.
With these initiatives, the country is set to emerge as a premier tourist destination, attracting visitors from every corner of the globe, according to them.
