This morning, Mayor Adanech Abiebie launched a significant tree-planting program along the kebena River, rallying communication and media professionals under the inspiring motto, "Renewal through Planting."

The initiative saw the Mayor actively engage with media personalities, emphasizing their crucial role in shaping public discourse. "Media and communication professionals are instrumental in instilling positive ideas among Ethiopians," Mayor Adanech stated, urging them to amplify their vital work.

Mayor Adanech underscored the long-term vision behind the greening effort. "Tree planting isn't just for today; it embodies our hope for tomorrow and is a cornerstone in ensuring food security for future generations," she articulated.

Addressing the participants directly, she added, "Those of you who joined today's program are not merely planting seedlings; you are also instilling good ideas. I entrust you with the profound task of building up the next generation."

The tree-planting event drew a diverse group of prominent figures, including leaders and professionals from the media and communication sectors, renowned artists, athletes, and other notable personalities, all uniting for a greener and more secure future.