The Ethiopian Broadcasting Corporation (EBC) hosted a high-level meeting with a delegation from Chinese state-run media, focusing on collaborative advancements in satellite and broadcast technology. The discussions, held this week, signal a significant step towards bolstering EBC's technological infrastructure.

The Chinese delegation, comprising five prominent executives from various media entities including experts in broadcast technology and engineering, expressed strong interest in partnering with EBC. Their visit included comprehensive discussions on potential areas of cooperation and partnership. Key leaders of the delegation focused on sharing advancements in the field.

EBC Deputy CEO and Head of Media Technology, Belete Esubalew, provided a detailed overview of EBC's current operations, technical specifications, and future strategic plans. The briefing served as a foundational element for the ensuing talks, providing context for potential collaborations.

A major highlight of the discussions was the mutual confirmation of future collaborations. Both sides agreed to explore and establish concrete avenues for closer cooperation in satellite technology, market research, and various technical fields.

This agreement includes the potential for knowledge sharing, training programs, and the transfer of advanced technologies. The talks could revolutionise Ethiopia’s approach to broadcasting.

To further understand EBC’s current capabilities, the Chinese delegation toured the corporation's state-of-the-art television and radio studios, as well as other critical facilities.

This hands-on experience allowed them to assess the existing infrastructure and identify areas where the sharing of technology and expertise could be most beneficial.

The technical tours also helped create a foundation for further partnerships and create an understanding of the operational challenges, as well as identify best practices.

The partnership is seen as a strategic move for EBC to upgrade its broadcasting technology and improve the quality of its broadcasts. The collaboration aims to modernise the facilities, expanding coverage and enhancing the media landscape in Ethiopia. The initiative is a part of broader efforts to modernise and improve the state of media coverage in Ethiopia, and the initiative aims to bolster the nation's public media capabilities.

The EBC and Chinese state-owned media’s partnership hopes to provide Ethiopia with better media access and to improve the broadcasting quality.