61 social media influencers from 30 African countries, representing a staggering combined audience of 321 million followers, conducted an extensive tour of Addis Ababa’s multifaceted development projects today. The delegation visited several flagship sites, including the Artificial Intelligence Center, the Gullele Enjera Center, the Adwa Victory Memorial, various corridor and riverfront developments, the Addis International Convention Center, and the Kazanchis Sports Park. This high-profile tour, which included prominent Ethiopian digital personalities, serves as a cornerstone of the inaugural African Social Media Influencers Summit (ASMIS 2026), an initiative designed to showcase the authentic image of Africa's capital and empower Africans to take ownership of their own digital narrative.
Reflecting on their experiences, the influencers remarked that the rapid, comprehensive growth witnessed across the city serves as a profound source of pride for the entire continent and a clear indicator of Africa’s future trajectory. They characterized this period as a defining era of "Africanity," where the ability to achieve self-reliant transformation through internal capacity has been tangibly proven. The visitors emphasized that the foundation of such rapid national change lies in the synergy between the government and its people, coupled with committed leadership and the strategic integration of technology and natural resources.
The delegation expressed immense satisfaction with the transformation of Addis Ababa, often referred to as the cradle of humanity, into a clean, green, and world-class destination. They noted that this historic occasion provides a vital platform for Africans to learn from one another and share their successes with the global community. By leveraging their professional reach, the influencers pledged to fulfill their collective responsibility to promote the continent’s modern reality. According to the Addis Ababa Communication Bureau, the visitors were deeply moved by the hospitality of the government and the public, extending their heartfelt gratitude on behalf of their millions of followers for an experience that highlights a shared vision for African prosperity.
